PEGA CRM

A smarter customer experience

Simple operations require providing large amounts of data into the system, making for a tedious and complicated customer journey that hinders the customer experience. With PEGA CRM, the journey is broken down into micro-journeys to get a focused customer experience, requiring minimum information using maximum automation for a smooth experience with little interruptions.

Unmatched agility that reduces the development process

System development is significantly shortened due to agility and the ability to define processes without code through short cycles and integrated work with business users and IT. Complex development processes that would take several months and hundreds of development time hours are shortened to weeks and even days. These flexible options streamline work for the entire organization and save a lot of time and money.

Real-time decisioning with AI

PEGA will recommend actions to be performed in real-time during each interaction with the customer on various channels, according to a smart decision-making system that combines all the data and anticipates the customer's needs. It is possible through forecasting models to upsell precisely when the customer is ready, sometimes even without a representative's intervention. It can significantly improve the company's ability to increase customer value on the one hand and customer satisfaction with services and experience, on the other hand.